E-mail Marketing Specialist

Бизнес-центр «Кондратьевский» +78126110035 Russian Federation, Saint-Petersburg Кондратьевский проспект, д.15, корпус 3

This position is responsible for leading a variety of email marketing initiatives including but not limited to the development and execution of effective, appropriate, and timely email communications as well as the coordination & management of regional communication plans.

Language Required

  • English

Responsibilities

  • Represent the company through email communications to Veeam’s database of customers/prospects, partners
  • Plan and execute email marketing activities in assigned regions
  • Work collaboratively with other Veeam teams, including Creative, Editorial, as well as Field and Product Marketing, on the creation and execution of email marketing campaign components
  • Track and maintain email analytics and assess impact on business
  • Align email marketing activities with corporate guidelines, business objectives and best practices
  • Development and scheduling of segmented email campaigns; creation & execution of batch and trigger email campaigns in Marketo
  • A/B and multivariate testing to continually optimize impact of campaign efforts
  • Continuous improvement of EM processes

Qualifications

  • Fluent English, with excellent communication and writing skills
  • Asian languages (Chinese, Japanese) are strong advantage
  • MS Office
  • Experience with Google Analytics or other web monitoring platforms
  • Basic knowledge of HTML and CSS is a plus
  • Experience with CRM systems and Marketing Automation Platforms, Marketo is preferred
  • Previous experience with email marketing & Marketing Automation Platform

  • Experience with Marketo other digital marketing platforms is a plus

  • Passion for digital marketing and/or communications

  • A self-starter with an ability to learn quickly

  • Creative and proactive at executing and analysis

  • Data-driven for planning and gathering results

We offer

  • Work in a stable, dynamic company
  • Modern energetic multinational working environment
  • Interesting people, an excellent team of professionals
  • Extensive opportunities for professional growth and career
  • Flexible work schedule (work on European time)
  • Employment according to the Labor Code of the Russian Federation
  • An extended medical insurance policy
  • Opportunity to join the Veeam football/volleyball team (15 clubs by interest)
  • Compensation of costs on fitness
  • Annual leave 28 days
  • Relocation package for candidates from other regions
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Ксения Бородулина
Руководитель отдела автоматизации маркетинговых систем
«Профессионалами не рождаются, профессионалами становятся в Veeam!»

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